kika/Leiner relies on customer loyalty with mobile-pocket
The Hagenberg-based IT company bluesource has won two of the largest domestic furniture retailers, kika and Leiner, as new customers. With mobile-pocket, the customer loyalty platform and app developed by bluesource, the furniture stores are now integrating an innovative software solution for digital customer loyalty into their marketing portfolio. In doing so, the company is also responding to customer requests to offer a digital loyalty card. The numerous targeting options of mobile-pocket also make it possible to reach kika and Leiner customers with individualised content and offers directly on their smartphones.
Hagenberg, 2021-03-29: Customer loyalty is invaluable in general, but especially in times of crisis. That is why more and more companies are recognising the importance of digital loyalty and rewards platforms. The kika/Leiner Group, for example, is now using the innovative mobile-pocket app solution to address its customers with individualised offers, discount campaigns and vouchers directly on their smartphones. After the launch of the new online shops in January, the company is thus taking the next step in its digitalisation strategy to create a seamless connection between digital offers and stationary trade.
Strengthening customer loyalty through Smartphones
The smartphone is always with you: As the most important means of communication and a constant companion, the smartphone is a particularly effective channel for increasing customer loyalty. With mobile-pocket, this is possible because many useful features are combined in the app according to the one-stop-shop principle. The customer loyalty solution from bluesource not only serves as a "digital wallet" in which all customer cards and loyalty programmes can be collected and managed. mobile-pocket also offers a mobile, contactless payment option with bluecode.
"The digital solutions from mobile-pocket offer retailers the opportunity to effectively manage the entire customer journey along mobile, digital touchpoints. In this way, they can provide their customers with individualised content and offers that create real added value," explains Wolfgang Stockner, CEO of bluesource. "We are very pleased that we were able to win over such an important domestic player as kika/Leiner for mobile-pocket and that we are able to actively support the company in its digitisation offensive."
Customer satisfaction as the highest good
It was only in October 2020 that kika/Leiner introduced its new customer loyalty programmes. Club members save cash, enjoy exclusive offers and discounts, and can take advantage of a wide range of additional services free of charge. "Six months have passed since the successful launch of our kika fan club and the Leiner Wohntraum club, and I am delighted that we are now already taking the next step and offering our customers a digital customer card," says Reinhold Gütebier, CEO of ki-ka/Leiner. "We are thus fulfilling a customer request and have found an optimal - and above all Austrian - solution with mobile-pocket, which makes it even easier for our members to benefit from the numerous advantages and save cash.