Customer loyalty via app
MediaMarkt relies on a sophisticated multi-app loyalty strategy that utilises both its own app and the mobile-pocket app. An effective customer loyalty programme for the omnichannel retailer.
Success speaks for itself
Regular customers love it
Attracting attention
Leading the way into the digital future
For over 30 years, MediaMarkt has been the leading electronics retailer in Austria and the first port of call for wishes relating to the latest electrical appliances. A wide range of products and good service are a top priority at MediaMarkt, both in the store and online. As successful as in the past, MediaMarkt Austria also wants to drive the retail of the future and be a pioneer in digital customer loyalty management.
A multi-app loyalty strategy for maximum reach and customer loyalty
Sustainable success depends not only on brand awareness, but above all on proximity to the customer. For an omnichannel retailer in particular, seamless customer relationship management across all channels is essential. With this in mind, MediaMarkt is now also relying on mobile-pocket. The loyalty card app - just like the electronics retailer - is an Austrian success story. Many loyal customers have been using mobile-pocket for years. MediaMarkt can now continue the customer relationship with them exactly where they are already active. This enables uncomplicated, digital customer loyalty and communication even with those who do not use the retailer's own app.
Flexibility for customers - one card, two ways
Not everyone wants to install a separate app for every brand. That's why MediaMarkt Austria offers its customers a choice: the digital club card can either be used directly in the MediaMarkt app - or simply in mobile-pocket. This allows different user groups to benefit from the MediaMarkt bonus club and its wide range of offers in their preferred way.
Reach more regular customers with offers - even outside of its own app
In order to be able to reach as many regular customers as possible digitally in a simple way - even outside of its own app - mobile-pocket became the perfect match for MediaMarkt Austria. A solution that can deliver all the benefits of the MediaMarkt bonus club digitally and from a single source, and is also already known and used by customers. This benefits companies and customers alike.
Customers go along
A particular success was the switching campaign that was carried out in Austria as part of changing the name from Saturn to MediaMarkt. It achieved a click-through rate of 30%. As a result, numerous former Saturn regular customers were also welcomed as new members of the MediaMarkt Club.
