Loyalty features for banking apps
In Austria, paying with a smartphone is not yet mainstream. We want to change that - with mobile-pocket as a central hub for digital customer cards and loyalty services that complement mobile payment in a meaningful way. The vision: to make mobile payment suitable for everyday use, convenient and attractive.
Make mobile payment more attractive
Austrian banks are integrating smart loyalty functions of mobile-pocket into their banking apps. Consumers benefit from always having their customer cards and current offers to hand. For the banks, it is an attractive additional service that increases app usage, retains customers and strengthens their position in users' everyday lives in the long term.
One wallet, many advantages
Customers of Raiffeisen Österreich, Volksbank and many other well-known banks can use their wallet not only to make mobile payments with their ATM card. They also have direct access to their loyalty cards, offers, bonus programmes and membership cards within one place.
Connecting and creating benefits
Everyone benefits: Consumers, financial service providers and retailers. For existing trade partners of mobile-pocket, the presence in mobile wallets creates an additional, high-coverage channel for targeted marketing.
Banking apps with added value
The focus of using loyalty features for banking apps is on a seamless user experience. The complex processes in the background remain hidden, while mobile-pocket enables all customer cards to be linked to the banking app in just one step. Creating value for customers and usability were most important to us.
By integrating the mobile-pocket features into bank wallets, consumers have everything they need at the cash desk always at hand in one app. This joint loyalty initiative by Austria's leading banks together with mobile-pocket makes mobile payment more appealing for customers.
