Win loyal customers
The decision for mobile-pocket marked a turning point in customer loyalty for ASTRO. With its presence in the popular loyalty card app the company is specifically pursuing the goal of acquiring loyal customers.
Success speaks for itself
Digitized cards
Registration via mobile-pocket
More sustainable
The story
Tradition and technology can go hand in hand - this has been demonstrated by the Austrian family business ASTRO for generations. For the past century, ASTRO has been delighting customers with a diverse range of products: fashion, children's equipment and stylish living ideas. The goal always remains the same: satisfied customers who remain loyal to the company in the long term.
The vision
Shaping a successful path into the future without forgetting the roots. A fresh brand image, renovated branches and an open customer loyalty programme show this: ASTRO thinks future-orientated.
The solution
ASTRO relies on a clear strategy to retain loyal customers and win new regular customers at the same time: with mobile-pocket, the loyalty card app for modern, digital customer loyalty. The decision to digitalise its own customer loyalty programme was a key step towards the future. After all, if you want to successfully acquire regular customers today, you need a solution that is both easy to use and highly effective. Win loyal customers with a loyalty card app - this is exactly what mobile-pocket offers.
Digital customer loyalty with mobile-pocket
With the mobile-pocket loyalty card app, ASTRO has found a modern platform for retaining and attracting regular customers. New customers can sign up for their ASTRO loyalty card directly via the app and immediately benefit from exclusive advantages.
Existing customers can use the app to keep track of current promotions and personalised offers at all times. In this way, ASTRO not only strengthens customer loyalty, but also creates real added value.
Regular customer benefits with a click
Customers need just a few clicks to digitize their ASTRO loyalty card. Once users have scanned the barcode on their plastic card they can already access the offers and exclusive vouchers in the app.
In-app customer sign-up
New customers can register for the customer loyalty programme directly in the app - quickly and paper-free. ASTRO recorded over 500 new registrations in its branches in Vienna and Lower Austria within a short space of time. This is an impressive example of how successfully a digital loyalty card app can win loyal customers.
Geofences - reaching customers at the point of sale
ASTRO addresses its customers where they are with targeted campaigns around the locations - for example when new shops open. This personalised approach on site contributes significantly to customer loyalty and acquisition.
