mobile-pocket and Erste Bank and Sparkassen offer domestic SMEs a solution for digital customer loyalty
Hagenberg based software company bluesource integrates its successful loyalty program platform mobile-pocket into Telebanking Pro – the modern business banking by Erste Bank und Sparkassen Austria, enabling SME's to easily digitize their loyalty program to optimize their business performance.
Austria, 14.01.2020 – In the digital, connected times we are living our smartphones have become constant companions, even when we do our shopping. With the increasing popularity of loyalty programs more and more companies have started using this mobile channel to undertake targeted marketing activities. Due to resources-related reasons this has been reserved mainly to big companies so far. Now, thanks to mobile-pocket and Telebanking Pro by Erste Bank und Sparkassen small & medium companies can easily set up their own digital loyalty program. From now on they will be able to reach their registered customers directly on their mobiles, delivering interesting offers, bonuses and vouchers. Companies can register for the mobile-pocket services directly from their Telebanking Pro account.
Relevant customer information at a glance, anytime
Thanks to the integration of mobile-pocket into Telebanking Pro business customers of Erste Bank can access relevant information about their registered customers. The clearly laid out dashboard provides various information, e.g. how often customers use their loyalty cards, which offers are more interesting to them and which vouchers they use the most. This allows companies to better control the effects of their marketing activities and optimize them. Now SME's don’t depend anymore only on mailings or complicated software solutions for their direct marketing efforts.
