mobile-pocket implements rewards programme in Spanish MyVodafone app

Several millions Vodafone customers already use the mobile-pocket Loyalty & Rewards Platform developed by the Austrian IT company bluesource (Hagenberg) and integrated in the MyVodafone app. Thanks to this innovative native solution, companies can integrate tailored reward programs in their apps.

Hagenberg, 12.09.2019 – The success story of the Austrian IT company bluesource (Upper Austria) continues on international level as the company enters the Spanish market with the mobile-pocket Loyalty & Rewards Platform. The innovative software solution has been integrated into the popular MyVodafone app and, only a few days after the launch, several million Vodafone customers are already using the service to receive customized vouchers and bonuses on their mobile devices. The backbone of the groundbreaking in-app rewards solution is the business portal of mobile-pocket, which allows the creation and management of campaigns that are delivered to different audiences using the latest targeting technology. Users can save their bonuses as favorites and redeem them on their smartphones.

‘With its broad user base, the MyVodafone app is the perfect platform for Vodafone Spain's central rewards programme,’ says Martin Sprengseis-Kogler, Partner at bluesource. "The positive feedback shows how important the topic is for customer satisfaction and loyalty. Following this successful launch, we are already looking forward to further collaborations on an international level."

In times of increasing advertisement exposure and sinking customers’ attention span, customized bonuses and offers are extremely effective ways to strengthen customer relationships. With its mobile-pocket Loyalty & Rewards Platform, bluesource provides a new marketing solution that allows easy integration of bonus systems in existing apps. Thanks to its state-of-the-art targeting technology, this solution delivers real-time, customized and attractive rewards to each user based on their interests and preferences. The intuitive interface and the different online and offline redemption mechanisms guarantee an excellent user experience.

The mobile-pocket Rewards solution addresses a wide range of businesses, amongst others MNOs, ISPs, banks, insurances and energy suppliers.