XXXLutz relies on marketing solutions from mobile-pocket
Software developer bluesource wins one of the world's largest furniture retailers, the XXXLutz Group, as a new customer. The furniture stores XXXLutz, Möbelix and mömax are integrating the mobile-pocket customer loyalty app developed by bluesource into their marketing portfolio with immediate effect. With the help of the numerous targeting options, customers can now be reached even more specifically via mobile, digital touchpoints.
Hagenberg, 20.08.2019 - The trend towards digital customer loyalty continues. More and more companies from a wide range of industries are recognising the importance of mobile loyalty and rewards platforms. This includes the XXXLutz Group with its popular furniture stores XXXLutz, Möbelix and mömax. In order to reach its customers even better with targeted offers, discount campaigns and vouchers on smartphones, the furniture group is now relying on the marketing solutions from mobile-pocket.
Using the smartphone to improve customer relationships
As an everyday companion, the smartphone is an effective channel for increasing customer loyalty. Thanks to mobile-pocket, consumers can manage all their customer cards and loyalty programmes together in a ‘digital wallet’. Retail companies thus have the opportunity to provide their regular customers with individualised content using special targeting mechanisms.
"The digital solutions from mobile-pocket offer retailers numerous options for the targeted display of offers, discount campaigns and vouchers based on the interests of users. This allows the entire customer journey along mobile, digital touchpoints to be managed effectively," says Wolfgang Stockner, CEO of bluesource. "We are delighted to have won one of our biggest new customers to date in the XXXLutz Group. The trust of such an important domestic player is a real confirmation of our successful work in recent years."
