Ad push notifications: Why smartphone lock-screen pushes are the new premium ad space for brands

Staying visible with your advertising message at the decisive moment? That has become increasingly challenging amid countless stimuli and competing messages. Traditional digital ad formats are increasingly affected by banner blindness, with many users consciously or unconsciously tuning them out. At the same time, consumers expect advertising to be relevant, personalized, and as unobtrusive as possible.

This is exactly where mobile-pocket’s ad push notifications show their strength. They allow you to place your brand and advertising messages directly on the smartphone lock screen — precisely where users actually look.

👉 More details about the product: Ad Push Notifications by mobile-pocket

The home screen is one of the few digital spaces where traditional advertising is almost entirely absent. Users pick up their smartphones dozens of times a day — and this routine makes push notifications an exceptionally powerful communication channel.

While display ads on the web or inside apps compete with countless other messages, a push notification appears on the smartphone in an environment that is almost free of advertising.

This leads to:

• high visibility without distraction

• increased attention for the brand

• more space for messages without competing content

Over 70% of users accept push communication only when it adds real value (HostAdvice 2025). mobile-pocket ensures exactly that: with precise segmentation, companies reach only the audiences that truly matter. Local businesses also benefit — thanks to geographic targeting, messages can be delivered to users within a defined area. This helps advertisers achieve higher conversion rates, reduced waste, and greater customer satisfaction.

Studies further show that personalized push notifications can generate up to three times higher click rates than non-personalized ones (MoEngage 2025, Pushwoosh 2025). This is why global retailers have long been using push communication strategically to strengthen customer loyalty and drive performance.

No other platform is as present in people’s daily routines as the smartphone. Push notifications allow you to become part of that routine — whether in a shopping context, while planning the day, or during spontaneous browsing for offers.

Ad push notifications are among the most cost-efficient advertising placements available to brands today. Instead of paying for unclear reach or vague impressions, you connect with:

• people who already have a relationship with your brand

• clearly defined audience segments

• users with a higher willingness to engage

This efficiency is reflected in the results: high click and conversion rates are more the norm than the exception.

Push notifications are a powerful tool — but only when used thoughtfully. mobile-pocket ensures smart frequency management so users never feel overwhelmed. This approach secures long-term acceptance, supports lasting success, and strengthens trust in your brand.

Use push communication strategically and thoughtfully to not only drive short-term campaign performance, but to actively build long-term customer loyalty. By delivering relevant content at the right time and in the right context, you create genuine appreciation among your users.

By integrating your customer card into mobile-pocket, you also gain:

• a high-quality digital touchpoint

• recurring visibility

• a direct connection to your most loyal customers

• the opportunity to attract new customers through the “Offers for Everyone” section

Ad push notifications are more than a campaign tool. Today, they are among the most impactful advertising placements in the mobile environment.

Brands that make use of this opportunity gain a clear competitive advantage: their messages appear visibly and without competing distractions directly on the smartphone home screen. At the same time, precise audience segmentation enables highly relevant communication. This minimizes wasted reach and allows budgets to be used more efficiently. Combined with the direct proximity to customers, push notifications also strengthen loyalty and ensure a lasting impact of your communication.

Discover all details on our product page:
Ad Push Notifications by mobile-pocket

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