mobile-pocket in use at MediaMarkt and Saturn
The Upper Austrian software developer bluesource has won MediaMarkt and Saturn, Austria's leading electronics retailers, as new customers. Both are now using the mobile-pocket loyalty card app developed by bluesource to reach customers via mobile, digital touchpoints.
Hagenberg, 24 June 2019 - bluesource was one of the first app developers in Austria to focus on mobile, digital customer loyalty early on with its mobile-pocket loyalty card app. Now the flagship company from Hagenberg's ‘Silicon Valley’ is writing a new chapter in its success story. With MediaMarkt and Saturn, the leading domestic electronics retailers have been won over: Both rely on mobile-pocket to reach customers with targeted offers, discount campaigns and vouchers on their smartphones.
Smartphone as an essential tool for customer loyalty
The mobile-pocket loyalty card app offers companies an effective tool for digital customer loyalty. Consumers can use the application to manage all their loyalty cards in a ‘digital wallet’. This gives retail companies the opportunity to provide their regular customers with content. In times of increasing competition in the retail sector, mobile-pocket represents an important competitive advantage, as customer loyalty is much more favourable than acquiring new customers.
'The trend towards digital customer loyalty is continuing. As an everyday companion, the smartphone in particular has become an indispensable tool in the marketing mix. With our products, we offer various solutions to utilise this development in the best possible way for the success of the company,' says Wolfgang Stockner, CEO of bluesource. ‘We are particularly pleased that we were able to convince such an important domestic player as MediaMarktSaturn Austria of our work and thus successfully continue the growth course of recent years.’
