Digital rewards program
For Vodafone, the integration of rewards into the existing service app is more than just a feature. It is a strategic tool to strengthen the customer relationship. The digital rewards program promotes loyalty, reduces churn, increases app usage and creates significant added value for users.
Success speaks for itself
Just a few days after the launch, several million customers were already using the rewards program in the myVodafone app provided via the mobile-pocket customer loyalty platform. Users view the offers directly on their smartphone and can then redeem them. This success confirms how crucial a native, mobile user experience is for the success of a digital rewards program.
Vodafone finds new ways to reward loyalty
In a market in which mobile phone providers are quickly changed, Vodafone is relying on a digital sign of appreciation: a ‘mobile only’ rewards program is intended to strengthen loyalty, promote app use and pick up customers where they are on the move anyway - on their smartphone. A program that not only rewards, but also connects.
Inspire as a telecommunications provider with 'mobile only'
The rewards are natively integrated into the myVodafone app with the help of our mobile-pocket SDK. Thanks to precise targeting, users receive customised offers. Additional features such as sorting rewards by distance, saving favourites and a consistent user experience throughout ensure a convincing customer experience.
Accessibility: Anytime, anywhere
Customers don't want to search, they want to find: relevant content and attractive rewards. The true value of an offer is only realised by the right recipients.
The rewards are accessible anytime and anywhere - no matter when and where customers want to redeem them.
Implementation: easy redemption
Customers can easily redeem their bonuses and rewards both at the POS and online directly through the app.
Barcodes or alphanumeric codes are generated for the rewards, redeemed rewards disappear once they have been claimed or have expired.
