Starting digital customer loyalty for small businesses made easy: the FroYolo student project shows how it's done
Customer cards made of plastic or paper, cash at the till, complicated checkout systems: Digitalization and customer loyalty do not have to be complex and expensive for small retailers. A student project from Vienna proves it: with the right tools, the challenge is now easier than ever for small businesses to implement.
FroYolo, a junior company of the Vienna School BRG XI, used a frozen yogurt sales stand to show how a modern, digital sales process works even on the smallest scale. With cashless payment and digital customer loyalty directly on the smartphone.
Professional sales process for the training company
FroYolo is a junior company that was founded in a school context. The idea: sell frozen yogurt, learn entrepreneurial thinking and organize the entire sales process yourself.
The project quickly became a modern retail concept on a small scale. The students not only developed a product, but also thought about how customers want to buy today. The requirements that emerged:
- Easy payment directly at the stand
- A fast, intuitive purchasing process
- Digital benefits for returning customers
- An appearance that suits the young target group
mobile-pocket equipped FroYolo with mobile-pocket for business, while hobex provided a cashless payment terminal. This paved the way for a simple, modern sales experience: Lena, co-founder of FroYolo, reports from practical experience: "Many people react positively when they see that they can pay by card or smartphone. It makes the purchase easier and more spontaneous. Some then also take an additional topping or opt for a larger portion because they don't have to rely on the cash they have in their pockets."
Digital customer loyalty instead of a physical customer card
In addition to cashless payment, FroYolo focuses on digital customer loyalty with mobile-pocket. Customers use their benefits conveniently on their smartphone. Buyers become regular customers "on the fly" with their own digital FroYolo customer card. This is particularly valuable for small businesses, as customer loyalty starts with a manageable setup and a supportive team behind it.
The FroYolo example also shows that digitalization at the point of sale doesn't have to start out big or complicated. Cashless payment ensures fast, flexible purchase transactions. Digital customer loyalty makes benefits available directly on the smartphone and increases the chance that customers will return.
Three questions for FroYolo
mobile-pocket: Was it difficult to get the digital equipment up and running?
Lena: "Not really at all. We grew up with smartphones, so we had no reservations. Paying with the hobex terminal was very easy to understand. And mobile-pocket for business was logical for us, because almost everyone has their cell phone with them these days anyway."
mobile-pocket: Has the digital equipment had an impact on your sales?
Lena: "Yes, definitely. Many people react positively when they see that they can pay by card or smartphone. It makes the purchase easier and more spontaneous."
mobile-pocket: What would you say to companies that are still hesitant about digitalization?
Lena: "Just try it out. You don't have to be an IT professional to use digital solutions. If we can do it alongside schoolwork and exams, then it's certainly feasible for companies too. The important thing is to get started."
Start now: Digital customer loyalty for your company
Would you like to know how mobile-pocket works for your company?
mobile-pocket for business is suitable for retailers of all sizes - from market stalls and retailers to larger chain stores. The decisive factor is not the size of the company, but the desire to retain customers in a modern and uncomplicated way.
