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News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

All App Features For Banks & Fintechs For Retailers For Insurance Companies Press Releases News
An employee wearing a headset at a computer – personal customer service at mobile-pocket

Personal service instead of chatbots: How mobile-pocket supports digital customer loyalty

Anyone using mobile-pocket as a digital communication channel for their regular customer communications can count on a service and support team that actively assists with campaign planning, content, images, editorial schedules and timing. We invited Viktoria Lang, Product Specialist at mobile-pocket, for an interview.
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Customer receives personal advice in fashion store – example of location-based mobile marketing to increase store frequency

Location-based mobile marketing: how to bring customers back into your store

Increased foot traffic in brick-and-mortar retail results from the interaction of attention, reason, and trust.
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A young blonde woman wearing a hat and a leather jacket stands in a city holding a smartphone in her hand. A blurred building can be seen in the background, and the mobile-pocket logo is located in the bottom right corner.

Geofence marketing: reaching customers where purchase decisions are made

Reach customers via smartphone push notifications exactly where purchase decisions are made – local, relevant, and measurable.
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A smartphone held by a woman, showing a mobile-pocket ad push notification on the lock screen.

Ad push notifications: Why smartphone lock-screen pushes are the new premium ad space for brands

How do brands stay visible today? With targeted smartphone push notifications — and here’s why they work so well.
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Display of the mobile-pocket widget with the digital XXXLutz loyalty card on Android and iPhone devices

New ways to access mobile-pocket: The widget for Android & iOS

With the latest Android and iOS updates, you can now add mobile-pocket to your home screen – giving you even quicker access to your loyalty cards and offers right at your fingertips.
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Increasing customer value with data and AI – man working at his computer

Increasing customer value with data & AI

Find out how data-driven personalization strengthens customer loyalty, reduces marketing costs and increases sales.
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Illustration – mobile-pocket loyalty card app on a smartphone

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