News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

A young blonde woman wearing a hat and a leather jacket stands in a city holding a smartphone in her hand. A blurred building can be seen in the background, and the mobile-pocket logo is located in the bottom right corner.

Geofence marketing: reaching customers where purchase decisions are made

Reach customers via smartphone push notifications exactly where purchase decisions are made – local, relevant, and measurable.
A smartphone held by a woman, showing a mobile-pocket ad push notification on the lock screen.

Ad push notifications: Why smartphone lock-screen pushes are the new premium ad space for brands

How do brands stay visible today? With targeted smartphone push notifications — and here’s why they work so well.
Display of the mobile-pocket widget with the digital XXXLutz loyalty card on Android and iPhone devices

New ways to access mobile-pocket: The widget for Android & iOS

With the latest Android and iOS updates, you can now add mobile-pocket to your home screen – giving you even quicker access to your loyalty cards and offers right at your fingertips.
Mit Daten und KI den Kundenwert steigern - Mann beim Arbeiten vor dem PC

Increasing customer value with data & AI

Find out how data-driven personalization strengthens customer loyalty, reduces marketing costs and increases sales.
Frau am Smartphone bei der Auswahl einer App - eine Bezahl-App kann als Super-App viele Dinge ablösen

How do you turn a payment app into a super app?

The key lies in the integration of relevant functions. Find out what these are here.
Zwei Personen nutzen die eigene Treue-App und Mobile-Pocket des Einzelhändlers auf ihrem Smartphone.

With your own loyalty app and mobile-pocket combined, your customer loyalty becomes twice as strong

In the world of customer loyalty, flexibility and reach are the key to success.

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Illustration - mobile-pocket Kundenkarten-App auf dem Smartphone

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