News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

Mit Daten und KI den Kundenwert steigern - Mann beim Arbeiten vor dem PC

Increasing customer value with data & AI

Find out how data-driven personalization strengthens customer loyalty, reduces marketing costs and increases sales.
Frau am Smartphone bei der Auswahl einer App - eine Bezahl-App kann als Super-App viele Dinge ablösen

How do you turn a payment app into a super app?

The key lies in the integration of relevant functions. Find out what these are here.
Zwei Personen nutzen die eigene Treue-App und Mobile-Pocket des Einzelhändlers auf ihrem Smartphone.

With your own loyalty app and mobile-pocket combined, your customer loyalty becomes twice as strong

In the world of customer loyalty, flexibility and reach are the key to success.
Zahlungs- und Banking-App ersetzt physische Kundenkarten: Eine Person scannt einen digitalen Code für die Kundenkarte und bezahlt an der Kasse.

Why payment and banking apps have the potential to completely replace loyalty cards

Arguments and trends that speak in favour of a digital future in which loyalty cards are superfluous.

Sharing is fun: simply share cards with others

For all those who like to share: With the new ‘Share’ function, loyalty cards saved in mobile-pocket can be sent to others quickly and easily.
Illustration für die Relevanz eines Omnichannel-Konzepts in der Kundenbindung

Omnichannel strategy in customer loyalty

How third-party apps and wallets help to increase customer loyalty.

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Grafik zur Newsletter-Anmeldung für Know-how rund um Kundenbindung von mobile-pocket

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Illustration - mobile-pocket Kundenkarten-App auf dem Smartphone

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