News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

A young blonde woman wearing a hat and a leather jacket stands in a city holding a smartphone in her hand. A blurred building can be seen in the background, and the mobile-pocket logo is located in the bottom right corner.

Geofence marketing: reaching customers where purchase decisions are made

Reach customers via smartphone push notifications exactly where purchase decisions are made – local, relevant, and measurable.
Photo of Roman Felder, Project Manager ‘electronic AK-Card’, AK Burgenland

Digital instead of plastic: AK Burgenland digitizes AK-Card with mobile-pocket

Instead of a plastic card, which is never at hand when needed anyway, AK Burgenland offers more than 104,000 members a digital AK card in mobile-pocket.
Icon for mobile pocket in rainbow colours – shown as an example on a screen

Colourful diversity for Pride Month

Get colourful and bring the colours of the rainbow directly to your screen.
mobile-pocket widgets on the home screen

mobile-pocket widget on iPhone

With the iOS update, you can get mobile-pocket as a widget on your iPhone home screen and have customer cards to hand even more quickly.
Three screens from mobile-pocket in dark mode

mobile-pocket in dark mode

If dark is your favorite mode, we have news for you: mobile-pocket is now available in dark mode. Light or dark, you decide!

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Illustration – mobile-pocket loyalty card app on a smartphone

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