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News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

All App Features For Banks & Fintechs For Retailers For Insurance Companies Press Releases News
Customer receives personal advice in fashion store – example of location-based mobile marketing to increase store frequency

Location-based mobile marketing: how to bring customers back into your store

Increased foot traffic in brick-and-mortar retail results from the interaction of attention, reason, and trust.
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A young blonde woman wearing a hat and a leather jacket stands in a city holding a smartphone in her hand. A blurred building can be seen in the background, and the mobile-pocket logo is located in the bottom right corner.

Geofence marketing: reaching customers where purchase decisions are made

Reach customers via smartphone push notifications exactly where purchase decisions are made – local, relevant, and measurable.
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A smartphone held by a woman, showing a mobile-pocket ad push notification on the lock screen.

Ad push notifications: Why smartphone lock-screen pushes are the new premium ad space for brands

How do brands stay visible today? With targeted smartphone push notifications — and here’s why they work so well.
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Increasing customer value with data and AI – man working at his computer

Increasing customer value with data & AI

Find out how data-driven personalization strengthens customer loyalty, reduces marketing costs and increases sales.
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Two people use the retailer's own loyalty app and Mobile Pocket on their smartphones.

With your own loyalty app and mobile-pocket combined, your customer loyalty becomes twice as strong

In the world of customer loyalty, flexibility and reach are the key to success.
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Illustration of the relevance of an omnichannel concept in customer loyalty

Omnichannel strategy in customer loyalty

How third-party apps and wallets help to increase customer loyalty.
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Illustration – mobile-pocket loyalty card app on a smartphone

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