News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

Screen of a super app on a smartphone that combines many services

The benefits of super apps for retailers

They are the place to be for the omnichannel strategy: super apps. Find out here what advantages a partnership with super apps offers retailers.
Graphic with scales – ‘YES’ on one side, ‘NO’ on the other – for comparing digital/physical customer loyalty

Digital customer loyalty vs. physical: the comparison makes safe

The future is digital. This also applies to customer loyalty. We have compared digital customer loyalty with physical customer loyalty. That's a good thing! Because otherwise it can be expensive.
Woman in a shopping street with a smartphone in her hand – mobile-pocket as a digital customer loyalty programme

Digital loyalty program: Own loyalty app or customer loyalty platform?

A digital loyalty program as an app for the smartphone promises success. Should retailers rely on their own app or a ready-made platform?
A woman shopping at the counter with friendly service – secure regular customers with mobile-pocket

Retailers secure their future with loyal customers

The existence of companies has rarely been so threatened as in the last two years characterised by coronavirus. Retailers whose regular customers have carried them through the crisis can count themselves lucky. That's why it's now more important than ever to increase the number of loyal customers. The timing has never been as favourable as it is now during the upswing.

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