News & Blog – loyalty insights for successful customer engagement
Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.
How do you turn a payment app into a super app?
The key lies in the integration of relevant functions. Find out what these are here.
Why payment and banking apps have the potential to completely replace loyalty cards
Arguments and trends that speak in favour of a digital future in which loyalty cards are superfluous.
The banking app as a super app
3 strong reasons why a banking-app as super-app is set up for success.
Against app fatigue: value-added services in digital banking
Get rid of app fatigue! Banking apps and banking wallets, together with value-added services, can offer exactly what users want: a super app, a wallet that combines multiple applications. This solution also brings many advantages to banks.
Mobile payment platforms modernise Europe's payment transactions
Mobile payment is becoming an increasingly important topic in Europe. The technology is ready, but not all users are yet. The reality check of domestic mobile payment platforms shows how modern Europe's payment transactions already are and what is still missing.
„Customers don‘t want seven apps": Europe needs a Super App
Europe's fintechs want to develop the (financial) Super App. An application where users can find everything they need. But what does it look like? There is one goal, but many paths.
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