News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

Grafik - Smartphone mit unterschiedlichen Apps, um diverse Dinge zu erledigen

„Customers don‘t want seven apps": Europe needs a Super App

Europe's fintechs want to develop the (financial) Super App. An application where users can find everything they need. But what does it look like? There is one goal, but many paths.
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Colourful diversity for Pride Month

Get colourful and bring the colours of the rainbow directly to your screen.
Illustration zeigt zwei Teams, die an einem Seil ziehen, um den Wettbewerb für die Financial Super App zu gewinnen

Talents & Technology: Two pitfalls on the way to the financial super app

The race for the Financial Super App in Europe has begun. If you want to get involved, you need ambitious talent and the right technology. And that's where the challenges begin.
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Retailers secure their future with loyal customers

The existence of companies has rarely been so threatened as in the last two years characterised by coronavirus. Retailers whose regular customers have carried them through the crisis can count themselves lucky. That's why it's now more important than ever to increase the number of loyal customers. The timing has never been as favourable as it is now during the upswing.
Osterkorb mit Osterei als Symbol für die neue Option: mobile-pocket App Icon ändern.

Many, many colourful app icons

Make it colourful for yourself, light, dark, black, white, ... or to match Easter.
mobile-pocket Account mit Kundenkarten auf dem Smartphone, weihnachtlicher Hintergrund.

mobile-pocket account feature: Faster, than Santa allows

Getting a new smartphone for Christmas? Nothing is easier than transferring your loyalty cards to your new smartphone.

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