News & Blog – loyalty insights for successful customer engagement
Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.
Digital instead of plastic: AK Burgenland digitizes AK-Card with mobile-pocket
Instead of a plastic card, which is never at hand when needed anyway, AK Burgenland offers more than 104,000 members a digital AK card in mobile-pocket.
Digital loyalty program: Own loyalty app or customer loyalty platform?
A digital loyalty program as an app for the smartphone promises success. Should retailers rely on their own app or a ready-made platform?
Digital customer loyalty: Betten Reiter relies on mobile-pocket
Two Austrian success stories meet: home textiles specialist Betten Reiter digitalises its customer loyalty programme with mobile-pocket.
Mobile payment platforms modernise Europe's payment transactions
Mobile payment is becoming an increasingly important topic in Europe. The technology is ready, but not all users are yet. The reality check of domestic mobile payment platforms shows how modern Europe's payment transactions already are and what is still missing.
Payment with added value: Raiffeisen app RaiPay integrates customer loyalty platform mobile-pocket
Thanks to the integration, users can access their loyalty cards directly - payments in the retail sector gets added value.
„Customers don‘t want seven apps": Europe needs a Super App
Europe's fintechs want to develop the (financial) Super App. An application where users can find everything they need. But what does it look like? There is one goal, but many paths.
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