News & Blog – loyalty insights for successful customer engagement
Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.
Location-based mobile marketing: how to bring customers back into your store
Increased foot traffic in brick-and-mortar retail results from the interaction of attention, reason, and trust.
Geofence marketing: reaching customers where purchase decisions are made
Reach customers via smartphone push notifications exactly where purchase decisions are made – local, relevant, and measurable.
Ad push notifications: Why smartphone lock-screen pushes are the new premium ad space for brands
How do brands stay visible today? With targeted smartphone push notifications — and here’s why they work so well.
New ways to access mobile-pocket: The widget for Android & iOS
With the latest Android and iOS updates, you can now add mobile-pocket to your home screen – giving you even quicker access to your loyalty cards and offers right at your fingertips.
Increasing customer value with data & AI
Find out how data-driven personalization strengthens customer loyalty, reduces marketing costs and increases sales.
How do you turn a payment app into a super app?
The key lies in the integration of relevant functions. Find out what these are here.
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