News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

Eine Frau in ihrem Zuhause hält ein Smartphone mit einer digitaler Versicherungskarte zur Kundenbindung in der Hand

Relieve the service centre and increase customer loyalty with a digital insurance card

From better utilisation of resources to increased customer satisfaction - digital insurance cards offer companies and customers a number of advantages.
mobile-pocket als Super-App, die vieles vereint: Team beim Ausarbeiten

The banking app as a super app

3 strong reasons why a banking-app as super-app is set up for success.
Screen einer Super-App am Smartphone, die viele Services vereint

The benefits of super apps for retailers

They are the place to be for the omnichannel strategy: super apps. Find out here what advantages a partnership with super apps offers retailers.

Safety first: Save insurance data in mobile-pocket

Something can happen quickly - with mobile-pocket you have your insurance data to hand just as quickly.
Grafik mit einer Waage - auf der einen Seite

Digital customer loyalty vs. physical: the comparison makes safe

The future is digital. This also applies to customer loyalty. We have compared digital customer loyalty with physical customer loyalty. That's a good thing! Because otherwise it can be expensive.
Mehrwert schaffen im digitalen Banking - Frau hält Smartphone in den Händen

Against app fatigue: value-added services in digital banking

Get rid of app fatigue! Banking apps and banking wallets, together with value-added services, can offer exactly what users want: a super app, a wallet that combines multiple applications. This solution also brings many advantages to banks.

Against app fatigue: value-added services in digital banking

Mehrwert schaffen im digitalen Banking - Frau hält Smartphone in den Händen

An app for breakfast from the bakery, one for the bus to work, another app at the hairdresser's, and so on - the number of mobile apps is growing and growing. At the same time, users are getting tired of constantly searching for the right app, constantly downloading new apps, and always having to accept new, eternally long, terms and conditions. This phenomenon even has a name: App fatigue. So what to do? A new additional app doesn't seem to be an option. How to stand out? What to offer?

Bank wallets as the foundation for future success

The only effective treatment for app fatigue is a super app: a wallet that combines multiple applications. One app - many functions. That's exactly what users want. Mobile banking apps or bank wallets are the ideal starting point for this. Expanding this basis to include additional offerings is the decisive development that can give us a head start in the future.

Value-added services wake people up

Value-added services in digital banking are basically all offers that do not revolve around finance and financial products. Bank customers benefit from additional offers in an app that they already use. There are also advantages for the banks: they increase their revenues, collect insightful data, are more attractive for customers, and significantly increase the incentive to open the banking app.

Integration of a platform

Banks have a decisive advantage over other app providers: their reputation. The trust placed in banks and their apps is transferred to the additional offerings in the banking app. Users don't have to sign up for an additional app. So there is no app fatigue in sight. Each additional offer increases the attractiveness of the banking app and the frequency with which it is opened. To avoid having to negotiate and conclude a contract with each provider separately, we recommend integrating a platform with a wide range of functions - such as our customer loyalty platform.

Analyzing user data in a super app makes it possible to personalize both banking and non-banking (services) to a much greater extent. Information that can be derived from the behavior of app users can, on the one hand, be exploited by the banks themselves. On the other hand, it can also be turned into money for profit.

App fatigue? Not with these options

And what else helps against app fatigue? Anything that keeps you awake or wakes you up. Lifestyle functions can be integrated into super apps and wallets. Keyword gamification - that really keeps you awake ;). Ideally, users use a banking wallet not only when they need something, but also when they want to be entertained. Nothing better can happen to you and your banking app.

Banks that offer their customers additional services in the banking app are clearly ahead of the competition. One app - many options. This drives away app fatigue among users and brings banks app openings with all the associated benefits. Are you awake? We'll be happy to inform you!

Portrait of Martin Sprengseis
Managing Partner, Banks & Insurances
Martin Sprengseis-Kogler

Not just awake, but active

Contact form blog posts Martin
News & Blog

More interesting articles

Mit Daten und KI den Kundenwert steigern - Mann beim Arbeiten vor dem PC

Increasing customer value with data & AI

Find out how data-driven personalization strengthens customer loyalty, reduces marketing costs and increases sales.
Frau am Smartphone bei der Auswahl einer App - eine Bezahl-App kann als Super-App viele Dinge ablösen

How do you turn a payment app into a super app?

The key lies in the integration of relevant functions. Find out what these are here.
Subscribe to our newsletter
Stay ahead of the competition with our newsletter on digital customer loyalty.
Newsletter subscription
Which industry or industries would you like to receive our newsletter for? *