News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

Two people use the retailer's own loyalty app and Mobile Pocket on their smartphones.

With your own loyalty app and mobile-pocket combined, your customer loyalty becomes twice as strong

In the world of customer loyalty, flexibility and reach are the key to success.
Payment and banking app replaces physical loyalty cards: a person scans a digital code for the loyalty card and payment at the checkout.

Why payment and banking apps have the potential to completely replace loyalty cards

Arguments and trends that speak in favour of a digital future in which loyalty cards are superfluous.
Illustration of the new 'share cards' function in the mobile-pocket app

Sharing is fun: simply share cards with others

For all those who like to share: With the new ‘Share’ function, loyalty cards saved in mobile-pocket can be sent to others quickly and easily.
Illustration of the relevance of an omnichannel concept in customer loyalty

Omnichannel strategy in customer loyalty

How third-party apps and wallets help to increase customer loyalty.
A woman at home holds a smartphone with a digital insurance card for customer loyalty.

Relieve the service centre and increase customer loyalty with a digital insurance card

From better utilisation of resources to increased customer satisfaction - digital insurance cards offer companies and customers a number of advantages.
mobile-pocket as a super app that combines many features: team working on development

The banking app as a super app

3 strong reasons why a banking-app as super-app is set up for success.

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Illustration – mobile-pocket loyalty card app on a smartphone

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