News & Blog – loyalty insights for successful customer engagement

Here you’ll find news about our loyalty card app and up-to-date know-how on customer loyalty. We highlight trends, developments, and background knowledge in the fields of loyalty, customer experience, personalization, and technology. Whether it’s new features of our platform, market impulses, or insights into user behavior – this is where you stay up to date on how to build long-term successful customer relationships with digital solutions.

Screen of a super app on a smartphone that combines many services

The benefits of super apps for retailers

They are the place to be for the omnichannel strategy: super apps. Find out here what advantages a partnership with super apps offers retailers.
Smartphone with insurance details stored in mobile-pocket. Shards can be seen behind it.

Safety first: Save insurance data in mobile-pocket

Something can happen quickly - with mobile-pocket you have your insurance data to hand just as quickly.
Graphic with scales – ‘YES’ on one side, ‘NO’ on the other – for comparing digital/physical customer loyalty

Digital customer loyalty vs. physical: the comparison makes safe

The future is digital. This also applies to customer loyalty. We have compared digital customer loyalty with physical customer loyalty. That's a good thing! Because otherwise it can be expensive.
Creating added value in digital banking – woman holding a smartphone in her hands

Against app fatigue: value-added services in digital banking

Get rid of app fatigue! Banking apps and banking wallets, together with value-added services, can offer exactly what users want: a super app, a wallet that combines multiple applications. This solution also brings many advantages to banks.
Photo of Roman Felder, Project Manager ‘electronic AK-Card’, AK Burgenland

Digital instead of plastic: AK Burgenland digitizes AK-Card with mobile-pocket

Instead of a plastic card, which is never at hand when needed anyway, AK Burgenland offers more than 104,000 members a digital AK card in mobile-pocket.
Woman in a shopping street with a smartphone in her hand – mobile-pocket as a digital customer loyalty programme

Digital loyalty program: Own loyalty app or customer loyalty platform?

A digital loyalty program as an app for the smartphone promises success. Should retailers rely on their own app or a ready-made platform?

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Illustration – mobile-pocket loyalty card app on a smartphone

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